You have the option to set a daily budget or both a daily budget and a total budget. Now it's time to schedule your LinkedIn ad campaign and set a budget. Once you have the perfect audience targeted, it's time to choose the LinkedIn ad campaign format you want to use.Įach ad format has specific requirements and you'll see notifications under the ad format selection showing what those requirements are.įor example, if you choose a single image ad and don't already have a LinkedIn company page or showcase page associated with the ad account, you'll be shown a warning that you have to add one: You can also keep your ad from showing up for certain people by excluding attributes. Once you start adding criteria for your target audience, you'll see an option to narrow your audience further by adding more criteria. Take the time to match your ad targeting to the right audience and you'll enjoy higher engagement and conversion rates. You'll start by choosing the location and language for your target audience:Īfter that, you'll be able to fine-tune your target audience using audience attributes: With LinkedIn ad campaigns, you'll be able to target the exact audience you want using audience attribute categories including: Targeting your ad campaign messaging to the right audience is vital for success. Once you've chosen an advertising objective, you'll be able to choose your target audience. Conversion: use ads for lead generation, website conversions, and job applicants.Consideration: set goals around website visits, engagement, or video views.Awareness: build brand awareness using LinkedIn ads.LinkedIn ad campaigns let you choose from three objectives: To run the most effective LinkedIn ad campaign, you need to start by deciding what you want your ad to achieve. Use the right messaging to connect with the right people.įollow these best practices to help your text ads stand out:Īs you can see, LinkedIn has a powerful ads platform that you can put to work to easily connect with the people most receptive to your offers.īut how do you actually run LinkedIn ad campaigns?įortunately, it's easy to add LinkedIn ad campaigns to your LinkedIn marketing strategy.Create your own ads to launch an ad campaign in minutes.Using this LinkedIn ad campaign type, you can: Text ads through LinkedIn are simple but effective pay-per-click (PPC) or cost-per-impression (CPM) ads.
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